HBO NOW PASSWORD CREDENTIALS UPDATE

As TechCrunch points out, both Sling TV and PlayStation View also allow their viewers to log into various third-party applications using their respective credentials.

To be fair, Amazon isn’t the first company to offer such functionality. The Showtime Anytime app also supports Amazon login, which has actually been around since February. And soon, this feature will also come to Roku and Xbox 360 soon. HBO told TechCrunch that it launched a new feature last week allowing subscribers through Amazon Channels to access the HBO NOW app. That means that customers can now use their Amazon credentials to log onto the app through desktop, mobile, Apple TV, Android TV, Amazon mobile Kindle and Fire TV devices, PlayStation 3 and 4, and Samsung Smart TVs. After all, historically speaking, you could only get access to these premium channels if you were paying for a TV subscription. Unsurprisingly, when Amazon first launched Channels back in 2015, the goal was actually to compete more with traditional providers. Basically, it means that rather than entering your cable credentials to log into the HBO or Showtime app, you can just enter your Amazon information.

HBO NOW PASSWORD CREDENTIALS UPDATE

With the update to its Amazon Channels service (which allows Amazon Prime members to subscribe to other entertainment networks including HBO, Showtime, Starz, and Cinemax), users will now be able to log into these networks’ standalone streaming apps using their Amazon credentials, beginning with HBO and Showtime. The latest to adopt a role similar to the giants of industry of days past is none other than Amazon, darling of the cord-cutting generation, and really, TV provider in disguise.

TV providers aren’t disappearing - they’re just changing their appearances.

Hbo now password credentials